The Ask
Lee & Maria's is a family-owned farmer's market and farm located in Kingsville, Ontario. As their business continued to thrive with each passing season, they managed their social media channels independently. However, recognizing the potential impact of social media and their limited time to dedicate to it, they sought assistance to not only manage their social media presence but to also deliver intentional, impactful, and educational content to both existing and potential customers in the Windsor-Essex area.
Within the first year of our collaboration, Lee & Maria's experienced a significant increase in brand awareness among current and new customers. Their social media channels evolved into more than just a platform for promoting their delicious local produce and artisanal goods—they became a space where they could share their family’s story, creating a stronger connection with their audience.
Relying solely on social media for marketing, Lee & Maria's saw remarkable growth. Their TikTok account grew from 300 followers to over 1,000 within the first year. Their Facebook page saw an increase from 9,500 to 11,500 likes, and during our second season together, their Instagram following surged from 6,213 to 11,000 followers.
Lee & Maria's has built an impressive organic and targeted following within Windsor-Essex and continues to expand throughout Ontario, driven by inspiring, educational, and entertaining content.
The Results
Instagram
